Our latest campaign shoot (what we call the big shoot we do when a new range is released) was an absolute dream. As a small little label from Sydney, getting the opportunity to travel to the US to work with some of our all time favourite creatives was overwhelming to say the least!
Planning a shoot in a different country was a little more challenging than I had first thought. Just little things like picking a shoot location and figuring out how to get there and how long it would take. Getting around LA is a challenge at the best of times. Traffic can be a real pest. Making sure everything was accessible to the whole team. Organising food for everyone on the day. Different currencies!? I would constantly quote things in Aussie dollars then to realise that meant something completely different in US dollars.
In saying all of that, the day couldn’t have run any smoother. Vanessa and Wilson picked me up after having a goodbye brekkie with a couple of mates. It was a perfect sunny day and the suburban pool location we had booked was set up exactly as we had hoped! It was a really relaxed day compared to most of our other campaign shoots as having a private location as opposed to a public beach or pool allowed us to spread out and not get in anyone’s way. It felt like a day just chilling with your friends, eating, swimming and soaking up the sun. Which was exactly the vibe we wanted to show through in the images.
To check out more of Dana’s work check out the link – http://danatrippe.com
For Wissa (allow a good hour as your going to get stuck watching video after video) have a look here – https://vimeo.com/wiissa
I’ve got some behind the scenes shots to show you below!